A Media Frenzy

When people ask the question, what's going to be about in 10 years time, we often put that into context of what we experience now. If I could have foreseen what we have now technology wise, I possibly would have second guessed the actual question...

Back in the days when I was studying the concepts of 3D imagery, it was the corporate companies who had their finger on the pulse. But now, its available in the family home. The idea that we would experience 3-Dimensional images using a genuine Z-Depth, not that of purely 2D gaming graphics, classed as "3D", was a mind boggle. True, Blu-rays of the 3D nature are going to be expensive, and in some peoples opinion unnecerssary. But as Odeon is finding already, audiences can take the experience into their own home, distribution may change altogether.

Which of course brings us onto VOD. Video On Demand is changing the way we access information. Apple re-releasing their TV service, means that now content is reliant upon quality streaming. Gone are the days of downloading and then playing, you now need to watch live with the added hatred of the "buffer" message every 5 minutes, if your broadband is not up to par. Couple this with the push right now to make the UK Super Fast thanks to fibre optics, we might be on to a winner here...

Other than this, interactivity is at an all time high with HTML5 changing the way we now interact with web content, possibly a death to Flash, which of course is a spanner in Apple's works. Knowing also that gaming is taking a leap forward in controller methods and now interacting with your console (if you haven't been following what Kinect is, where have you been...?) Many of us still question the idea of controlling the screen with our hands, but using Kinect as a means on not only control of character, but interaction between human and device, is making Sony's Move look like your landing a plane waving two snow cones in the air.

Possibly the most demanding time for studios right now, as people such as James Cameron take things to the next level. It will be a collaboration towards sharing as we go further on this digital highway, Ping and Facebook are joining hands, as our Twitter. Facebook's email system now looks to combine all communication into feeds, which for us tech geeks serves yet another mouth watering course of "convenience..."